Trang chủOn April 13, 2025, Blue Star Asia Co., Ltd. was honored to receive the prestigious title of Top 10 Leading Brands in Vietnam – 12th Edition, at the Ben Thanh Theatre, Ho Chi Minh City.
In the solemn and proud atmosphere of the “Vietnam Leading Brands 2025 – 12th Edition” program, organized by the Asian Economic Research Institute, held at Ben Thanh Theatre on April 13 and broadcast live on HTV1, Blue Star Asia Co., Ltd. was proudly announced as one of the Top 10 Leading Brands in Vietnam 2025.
This prestigious recognition is a well-deserved acknowledgment of Blue Star Asia’s relentless efforts, dedication, and outstanding quality in the field of industrial catering services.
History and Motivation of Bluestar Asia
Bluestar Asia is a company specializing in industrial catering services. Mr. Kim Dong Sung founded the company after recognizing that there was no industrial catering provider in Southern Vietnam that could effectively meet local needs. At that time, he was serving as the Branch Director of Samsung Welstory and decided to invest 100% of his own capital to establish Blue Star Asia.
To ensure a stable food supply, Blue Star Asia has maintained a strategic partnership with Song Hong Tan, one of the largest food suppliers in Southern Vietnam. Within just five years of operation, Blue Star Asia grew into one of the leading industrial catering companies in the region, with 380 employees and 30 business locations.
In addition, the company operates worker dormitories in Ho Chi Minh City and Thu Duc, and has established a central kitchen in District 9, Ho Chi Minh City, to ensure stable service delivery—especially during the COVID-19 pandemic—in order to continuously meet customer demands.
The catering service staff responsible for meal distribution
What Are the Most Important Factors in Developing and Providing Industrial Catering Menus?
With the philosophy of “Visually appealing and delicious catering,” Mr. Kim Dong Sung, Director of Blue Star Asia, firmly believes that trying a variety of new dishes is the best way to develop menus. He is constantly exploring ways to incorporate new dishes into catering menus while ensuring they match the tastes and nutritional needs of each company.
To maintain long-term relationships with clients, Mr. Kim explained:
“We always prepare customized menus based on our customers’ requirements, such as menus for holidays and company anniversaries, as well as menus suitable for foreign workers and religious dietary requirements, including halal meals and salad options.”
Mr. Kim also emphasized the importance of learning from previous work experience and practical local insights, which serve as the foundation for continuous development and innovation.
Bluestar Asia provides corporate catering services for its partners.
Bluestar Asia complies with ISO 2000:2005 standards throughout its food preparation process and conducts food hygiene inspections in accordance with HACCP ODEX standards. The company is currently the only industrial catering service provider in Southern Vietnam operating under these standards.
We place strong emphasis on hygiene management and food quality control, ensuring that every process is clearly documented and consistently maintained. As a result, Blue Star Asia not only delivers professional catering services but also offers a strong advantage in localization, enabling us to outperform many larger competitors in the market.
How does Bluestar Asia control quality during the preparation of industrial catering meals?
We begin food safety control from the purchasing stage. As the first company in Southern Vietnam to implement an ERP system for procurement management, Mr. Kim has always emphasized the importance of maintaining food hygiene and preserving food quality from supplier to dining table.
Below is our strict 6-step food hygiene control process:
❶ Receiving / Inspection
Delivery temperatures are checked, and all ingredients undergo careful quality inspections.
❷ Personal Hygiene
Hand sanitation is performed every two hours, and separate utensils are used for different food categories.
❸ Pre-processing
Fresh vegetables are thoroughly washed, soaked in a salt solution, and rinsed three times with clean water to ensure safety.
❹ Cooking Process
Food temperatures are monitored throughout the cooking process to ensure all safety requirements are met.
❺ Serving
Meals are inspected and tasted before serving, while staff members are required to wear masks during service.
❻ Cleaning / Sanitization
Safe cleaning agents are used, and kitchen utensils and cooking areas are regularly sanitized.
